Idioma Announces Investment by Genesis Capital Ventures
	Genesis Capital Ventures' Founder Jord Poster Joins Idioma Advisory Board, December 11, 2000 Herzelia, Israel, December 11, 2000 - Idioma, a leading provider of audio and video information monitoring and retrieval solutions, announced today that Genesis Capital Ventures has invested an undisclosed sum in the company. NY-based Genesis Capital Ventures' founding partner Jord Poster has also joined Idioma's advisory board. Jord Poster is a co-founder of priceline.com (NASDAQ: PCLN) and co-founder and former president of the American Express VIP Subscription Service at Synapse Inc. He joins the advisory board as Idioma prepares to launch its SmartLog ™ product for monitoring copyrighted information on the radio, TV and Internet at MIDEM in Cannes, January 20, 2001. CopyrightScanner™ addresses the need for making copyright information on audio and video data accessible, searchable and manageable. "With the explosion of media types, the need for copyrights information management has become of critical importance to the audio, video, print and advertising industries that rely on this revenue stream" commented Jord Poster, Idioma advisory board member and founding partner of Genesis Capital Ventures. "Idioma is changing the way broadcast, Internet and advertising markets track, retrieve and manage copyrights information, and we are looking forward to Idioma further infiltrating these markets." "Until now, information monitoring has been strictly an expense for companies whereas Idioma's technology can turn a 'cost of doing business' into an additional revenue stream for our clients, " said Ziv Gottesfeld, Founder, President and CEO of Idioma. "Jord Poster of Genesis Capital Ventures shares our vision of the future in information monitoring and brings a wealth of experience and contacts to Idioma." Idioma's CopyrightScanner™ provides a copyright tracking solution that automatically identifies songs and other copyright material as it is aired, and offers accurate and timely billing and royalty distribution information. The revolutionary copyright monitoring process uses the song's actual sound signal to create a unique, unintrusive (passive) fingerprint of the song. About Idioma Idioma is a world leader in the audio and video information monitoring and retrieval market. Using its state of the art audio and video technologies, Idioma has developed SmartLog™ - a family of cutting-edge products for tracking, storing, indexing and retrieving media information. Idioma's SmartLog™ systems are currently installed over four continents. About Genesis Capital Ventures Genesis Capital Ventures is an internet, early stage venture capital boutique investing time and money in entrepreneurs looking for strategic funding, expert resources and networks in the areas of financial services, new media & entertainment, financial services and healthcare. It was founded by Jord Poster, cofounder of priceline.com in April of 2000 and has offices in New York and Boston.

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