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Veteran media monitor TVCheck renews AdScanner license after three
years of creating new revenue streams and reducing overhead by 40-50 percent
Vasteras, Herzeliya, December 10, 2004 -- Idioma Ltd., the established leader
in end-to-end audio and video workflow solutions, today announced that
TVCheck - the largest media monitoring company in Scandinavia - has renewed
its license for the TV AdScanner platform, which it has successfully used to
monitor advertisements broadcast on the major Swedish, Norwegian, and Finnish
television stations since 2002.
For over a decade, TVCheck's "Checker" solution has been delivering
in-depth and up-to-the-minute facts about programming and commercials to
major advertisers across Scandinavia. The
company has earned a reputation for strict accuracy and attention to the
minute details of broadcast quality and timing, and also boasts the largest
commercial archive in Scandinavia.
"Prior to adopting AdScanner in 2002, our analog and manual video
workflow demanded a very large workforce," said Lars Gustavson, Managing
Director of TVCheck. "Idioma implemented an end-to-end solution based on
the AdScanner platform, and helped us make a smooth transition to digital
video recording and archiving, a fully networked workflow, and computer-based
analysis and documentation of broadcast quality," he continued.
"Using AdScanner over the past three years has brought about a positive
change in our business model, a reduction of 50% in our work force, and a
clear improvement in our bottom line," he concluded.
TVCheck uses AdScanner to first digitize and record live broadcast feeds.
Then, through the extraction of advanced audio and video fingerprints,
AdScanner identifies and catalogs broadcast advertisements. AdScanner
automatically generates alerts of deviations from preset broadcast quality
parameters - allowing TVCheck to report problems in near real-time,
and allowing clients to take immediate appropriate action.
AdScanner's workflow management capabilities facilitate the easy
dissemination of the broadcast commercials among company workstations - where
analysts review, characterize via custom interface, tag, measure quality, and
compare planned broadcast schedule with actual broadcast schedule.
"We were pleased that TVCheck chose to continue its very fruitful
relationship with Idioma. That AdScanner can deliver such positive results
over time to such a prestigious and veteran player is indicative of the
platform's power and flexibility," noted Ziv Gottesfeld, CEO of Idioma
Solutions. "We look forward to many more years of helping TVCheck
deliver more advanced services with a shorter time-to-market, more competitive
pricing, and more accurate reporting to clients," he concluded.
About TVCheck
Operating since 1991, TVCheck monitors the quality of all TV advertising in Sweden, Norway
and Finland.
Working on behalf of advertisers, agencies and other companies linked to the
TV industry, the company provides customized information and statistics
regarding commercial television spots, advertisements and sponsorships. For
more information, please visit www.tvcheck.se.
About Idioma
Idioma is a leading provider of video workflow solutions, offering
media-information firms, broadcasters, government agencies and military
establishments with cutting-edge software solutions that streamline the
capture, index, analysis, storage and re-purposing of audio and video media
and related information. Idioma's SmartLog™ systems are currently installed
and operational on four continents. For more information, please visit www.idiomasolutions.com.
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