Text Box:  IAGR Adopts Idioma's AdScanner to enhance accuracy of advertisement effectiveness measurement and streamline workflow New York / Netanya -- February 6, 2007 -- Idioma, a veteran provider of advanced advertisement monitoring solutions, today announced that leading US advertisement effectiveness measurement company, IAG Research, has adopted the company's AdScanner solution for automatically capturing and tracking key advertisement parameters for its clients - some of the largest advertisers in the nation. Field-proven at media monitoring firms worldwide, Idioma's enterprise-class AdScanner enables an easy-to-implement networked workflow, and offers highly-accurate automated analysis and documentation of broadcast events. With AdScanner, media monitoring evolves into an automated, measurable science - allowing better qualitative and quantitative analysis of key ad parameters. The adoption of AdScanner will allow IAG Research to automate, digitize, and further scale its existing service, while effectively preparing itself for future challenges - including IPTV and VoD. Leveraging comprehensive video and audio recognition, AdScanner has been tightly integrated into the IAG production workflow, facilitating the capture, recording, streaming, identification, and analysis of TV advertisements and other broadcast events. "AdScanner is already positively impacting our production workflow," noted IAG's Chief Information Officer Eric Gould. "We are particularly pleased with Idioma's ability to understand our unique requirements, their willingness work together to find optimum solutions, and the flexibility of AdScanner to deliver the best fit for our needs." "We are honored and pleased that ADScanner has been chosen to play such a strategic role in the operations of a prominent firm like IAG, and we look forward to many years of continued partnership and cooperation," commented Ziv Gottesfeld, CEO of Idioma. About IAG Research IAG Research measures the effectiveness of television advertising, product placement as well as viewer engagement with TV. IAG Research's suite of measurement products are used by advertising industry leaders. For more information, please visit: http://www.iagr.net/ About Idioma Idioma offers media-information firms, broadcasters, and government agencies cutting-edge software solutions that streamline the capture, indexing, analysis, storage and re-purposing of audio and video media and related information. Idioma's SmartLog™ systems are currently installed and operational on four continents. For more information please mail us: info@idiomasolutions.com or visit us at : http://www.idiomasolutions.com/